In a country where everyone buys government-subsidized fuel issued by Pertamina, Pertamax is known as the 'premium product' that was considered too upscale by even those who could afford it. The challenge was how to make the middle and affluent market reconsider their fuel choices, because Pertamax clearly had more benefits towards engines in the long run. If you loved a person, you wouldn't give them anything but the best…so if you love your car, why would you settle for less?
love her back
Client: Pertamina Agency: colmanhandoko